The families here have already done the hardest part of admissions.
Every family on Distinction has spent months documenting who their child is becoming — the projects, the direction, the reasons. When they start looking at schools, you are not receiving a form. You are receiving a file.
Your students do not live in your city.
A boarding school in Johor does not enrol Johor families. It enrols families in Singapore, Shenzhen, Seoul, Tokyo and Mumbai. A campus in Dubai fills its beds from Lagos and Karachi. The catchment is a corridor, not a radius.
No local campaign reaches a corridor. Search advertising prices you against every school in the destination country and tells you nothing about who clicked. That leaves agents, at ten to fifteen percent of first year fees, with no visibility into which families they spoke to, what they were told, or why a family said no.
Distinction knows where a family lives, what curriculum they want, what they can spend, when they need to move, and what the child is actually like. You name the corridor. We show you the families in it.
A boarding school is international by definition, so we treat it that way. Name India as a source market and families searching from India see you, whatever the distance.
The families looking for a school like yours.
Boarding · Malaysia · Ages 11 to 18
Forty-one families went looking for a school like yours. Three were there to be found. This is the report a partner receives every month, for their own corridors.
The schools already here, by the curriculum you teach.
Not a listing. A named family with a file.
A verified profile
Curriculum, fees, boarding, age range, photography, and the things families actually ask. Reached from search, from comparison, and from inside a family's own plan.
Corridor targeting
You name the markets you recruit from. Your profile surfaces to families in those markets regardless of geography.
Unlimited enquiries, with the child attached
Year group, curriculum sought, budget band, boarding interest, relocation timing, and where the family lives now. Contact details when the family has agreed to be contacted. No caps and no metering on enquiries; we are paid again only if a student enrols.
Reporting you can take to a board
Every enquiry, dated, with a status you update. What you paid, what arrived, what happened next.
This is what lands in your inbox.
Enquiry · 14 March
Amara, age 13 · Year 8
Currently in Singapore
Looking at: American curriculum, AP
Budget: US$30,000 to 45,000
Boarding: yes
Timing: September intake
Requested: campus visit
Contact: released, family opted in
Not a name on a list. A described family, with the child's own record behind it, who asked to hear from you.
One enrolment covers the year several times over.
You are not being asked to find new budget. Schools already carry a line for this, and it is spent on channels that hand you a name and an invoice. The annual fee puts you in front of families in your corridors, and one enrolment covers it several times over. The success fee is paid out of an enrolment that has already happened — which is the only part of your recruitment spend that can be said of.
The three channels you already use.
| What it costs | What you learn about the family | Reaches a corridor | Measurable | |
|---|---|---|---|---|
| Agents | 10–15% of first year fees | Almost nothing | Yes | Rarely |
| Search advertising | Rising every year — education is the fastest-inflating category in paid search | A click | Poorly | Partly |
| Fairs | US$10,000–20,000 per event | A business card | One city at a time | No |
| Distinction | An annual fee, plus a success fee on each enrolment. Unlimited enquiries. | Year group, curriculum, budget, timing, corridor, and the child's own record | Yes, by design | Every enquiry, dated |
The annual fee buys visibility. The success fee is paid on outcomes.
Two separate things, so you always know what you are paying for. The annual fee is shelf space: whether families in your corridors can find you at all, and how prominently. Enquiries, campus visit requests and applications are uncapped at every tier and cost nothing.
We are paid again only when a student actually enrols with you: a flat success fee per student, never a percentage, and nothing at all for a family who enquires and does not join. You will have the exact figure before you sign.
US$15,000
per campus, per year · by invoice
Own the shelf.
For a school in a real occupancy fight, or a group flagship with a brand budget. You are the first school a family sees across three corridors, and the only one with a campus film and a named strategist.
- Everything in Growth
- Top placement across three corridors
- Annual corridor demand report
- A virtual open day, run for you
- A campus film, produced by us
- Named contact, quarterly strategy review
The corridor demand report, the virtual open day and the campus film bought separately come to US$28,000 a year. Flagship is priced below the sum of its parts on purpose.
per campus, per year
Be present.
You exist in the corridor. Without this, a family searching your markets never sees you at all. Half the standard rate for schools joining in 2026, locked for three years.
- Verified profile
- Corridor targeting in five source markets you name
- Unlimited consented enquiries
- Campus visit requests
- Monthly demand report for your corridors
- Partner portal
- Direct line to the founder
Your term and billing begin the day your corridor goes live.
per campus, per year
Be seen first.
You rank above every school that is only present. When a family in Singapore searches boarding in your country, you are above the school down the road rather than beside it.
- Everything in Founding
- Priority placement above non-Growth schools
- Unlimited source markets
- Quarterly demand briefing
- Structured application handoff for your admissions system
Present, first, everywhere. Multi-campus groups are handled directly — use the form below.
Founding partners are limited to twelve and selected by fit with the families already here. If we cannot deliver into your corridor we will say so before you pay.
Bought separately, or bundled into Flagship.
Corridor demand report
US$12,000
A board-ready analysis of demand in your corridors: volumes, budget bands, timing, and where families went instead.
Virtual open day, headline
US$8,000 per event
We run the event to your corridors and you present to families who chose to attend. Minimum thirty attending families from your named markets, or the full fee is credited against your next event or your annual fee. You provide the head or principal live — a corridor family turns up for the head, not for a marketing officer.
Campus film
US$8,000
We produce the film families actually watch: the campus, the boarding houses, the day as it is lived.
Four things we will not do.
We will not sell you a family's details. Nothing reaches you until that family has read exactly what would be shared and agreed to send it.
We will not write our answers around who is paying. Paid placement is labelled wherever it appears, and it sits beside the answer rather than inside it.
We will not lock you in. Cancel at the end of any term and your profile comes down. No auto-escalating rate.
We will not tell you your corridor is strong when it is not. If we cannot deliver into the markets you recruit from, we will say so before you pay rather than after.